- Floki gains global visibility with Nottingham Forest, featuring LED ads and social media integration during Premier League games.
- Valhalla enhances its reach with Sunderland AFC, appearing on shirt backs and benefiting from global broadcast platforms.
- Both Floki and Valhalla leverage Premier League exposure to engage a vast international audience and boost brand recognition.
Floki has secured a partnership with Nottingham Forest Football Club for the 2024/2025 Premier League season. This collaboration will grant Floki extensive visibility across multiple platforms during the club's home matches, marking a notable step in the cryptocurrency's strategy to expand its global reach.
Expanded Presence Across the Premier League
Nottingham Forest's partnership with Floki allows the cryptocurrency brand to benefit from the Premier League's vast global audience. The Premier League, broadcasted to over 190 countries, reaches 712 million households and garners 2.01 billion viewers over the season. Through this partnership, Floki will enjoy prime placement during Nottingham Forest's 19 home matches, as well as its domestic cup games.
The deal includes three minutes of LED advertising at each home game, ensuring Floki’s visibility to millions of fans globally. Additionally, Floki's brand will appear on official press conference backdrops and be integrated into Nottingham Forest's social media channels, reaching their significant follower base.
Notable Media Exposure and Social Integration
Floki’s partnership extends beyond stadium advertising. Its presence will be featured in full-time score updates and substitution announcements across Nottingham Forest's social media platforms. This collaboration will also incorporate print media, with Floki's brand appearing in match day programs and on the front covers, further solidifying its presence.
The cryptocurrency will gain exposure through the Premier League’s extensive media coverage, with interviews and press conferences highlighting the Floki brand. Moreover, fans will have access to exclusive experiences, including opportunities to engage with signed merchandise and even participate in a 'play on the pitch' event at the end of the season.
Valhalla Joins the Stage with Additional Exposure
Alongside Floki, Valhalla, an MMORPG developed by Floki's sister brand, will also be heavily marketed throughout the entire Premier League. In a separate deal, Valhalla has entered into a partnership with Sunderland AFC for the 2024/2025 season. Valhalla’s branding will appear on the back of Sunderland’s shirts, offering additional exposure across a range of broadcast platforms, including ESPN and Sky, which reach millions of viewers worldwide.
These partnerships represent an opportunity for both Floki and Valhalla to enhance their global recognition while engaging with an international audience through the Premier League and English football.
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